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Do you understand digital marketing?

If you’re one of the many business owners or managers who struggles with understanding all the aspects of a marketing strategy, I want you to shift your mindset. While traditional advertising and marketing were straightforward, we now have the added overhead of...

Listings … what are they?

Do you know what your “listings” are? Anywhere your business name, address, phone number and website (NAPW) appear on the web is a listing. These are places like Google my Business (formerly Google+), Yellowpages.com, Foursquare, and dozens of other sites. Listings...

Fake Reviews could cost you big time!

In early 2019, the Federal Trade Commission launched the first official case against a company who sold products on Amazon and used fake reviews to obtain annual sales of $28 million. The fine for the company, who sold their weight loss pills on Amazon exclusively,...